Lockdown has severely affected many businesses, and one among them is the e-commerce business. The government of India has strictly acted upon the e-commerce businesses and passed strong resolutions by not allowing any business to run. India has entered the 4th phase of lockdown, and hopes were high upon the rules and regulations of the lockdown 4.0.
From the 3rd lockdown itself, the government has allowed businesses from selective non-essential shops and establishments with a fixed set of rules. But, e-commerce did not get any exception in the previous lockdown rules. Finally, things seem to be getting eased, with the Lockdown 4.0 as the sale of non-essential goods are allowed in the red zones.
The exemptions were also applied for the goods shipped through e-commerce sites like Flipkart and Amazon. Through the lockdown period, both the giant companies have relied on shipping only essential goods with a limited number of slots.
Now lifting the restrictions has allowed them to operate in full swing, as non-essential products can be shipped. After cooperating with the government in tough times, e-commerce giants have welcomed this new move by the government. This is a significant relief for the businesses and a relief for people looking to order online.
Anyhow, all the businesses were ordered to follow basic guidelines and sanity while delivering their products to the people. The same instructions also lie with the people who need to support them and contain the situation.
All the e-commerce sites have started to put their products available to deliver only for pin codes outside the containment zones. If your area falls under the containment zone, automatically, you would not be able to get the product to your home. This is a slight relief for people living in red zones and also a relief for e-commerce giants to start running their businesses.