Amazon has become a household term among millions of Indians who like to order essential items from Amazon. Amazon has become a one-stop eCommerce site for many Indians. With a vast number of sellers across different locations in India, Amazon has collaborated with all of them.
It has added additional strength to brand trust, faster delivery, and reliable customer support and policies. Zomato-Swiggy merger is already underway, and this might have triggered Amazon to gear up their business and cash upon their strengths. With the immense workforce and infrastructure, Amazon has the potential to beat the best in the market.
Amazon is now coming up with ‘Amazon Food.’ to deliver prepared food to the doorstep of customers. They have already pumped up to $ 6.5 Billion in Indian markets in various sectors, and food is also one among them. Currently, in Bangalore, Amazon food has been launched for select pin codes, where food can be ordered to home.
Customers can order food from hand-picked restaurants with the highest hygienic standard certification, which is very important during these toughest times. As per Amazon’s report, there has been a need for online food ordering on the Amazon website, expected by the users. The entry of Amazon into Food business can boost a lot of competition and benefit the American company in cashing out current situations.
Also, currently, the lockdown was lifted partially, allowing the delivery of all items through e-commerce sites. This new move by Amazon may gain momentum as days progress, as the demand for food delivery at home wold spike up slowly. Currently, Amazon food is experimentally launched in Bangalore, and very soon, we can expect the service to open up in other cities. Until then, others might have to wait for Amazon to arrive or seek other food delivery options.